# Inactive Links in WhatsApp Messages

This problem typically stems from WhatsApp's stringent anti-spam policy. To provide a safer user experience, WhatsApp restricts links in messages sent to new contacts to be non-clickable.

**For iOS devices**, the link looks like plain text (not highlighted in blue), but it is clickable and you can click on it. To activate the link, your conversation partner must save your number in their contacts.

**For Android devices**, the link looks like plain text (not highlighted in blue). To activate the link, your conversation partner must reply to you.

{% hint style="success" %}
The best option is to get any response from the client. If he has written something to you, even in previous posts the links become clickable.
{% endhint %}

In that case, it might be worth writing a welcome message that prompts a response and only then sending the link. Or directly write to the client that the link will become active after his reply (or he will have to add you to his contact list)

Another option is to send the client a [vCard](/help-desk/sending/overview-of-other-methods-for-sending/send-contact-vcard.md) (business card), in which case they can add your number to their contacts in one click and your link will become clickable.


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