How to do mailings without the risk of being blocked?

Bulk messaging on WhatsApp. What to do to avoid getting banned.

Every year WhatsApp improves its anti-spam system and monitors account activity, while strictly penalizing mailings and unwanted messages. We offer tips to help you reduce the risk of being blocked.

1. Always warm up your number

You should always warm up your number. This greatly reduces the risk of blocking. We have written more about this in the article: "How not to get Banned?" and "Warming up new phone numbers".

The longer a number has been registered with WhatsApp, the more resistant it is to blocking.

2. Breaks Between Broadcasts

Sending messages 24/7 non-stop is a very bad idea. Take breaks between batch mailings.

For starters, don't send more than 2 messages per minute, more than 6 hours a day, more than 3 days in a row.

3. Engage with your audience

1. Whenever possible, message those for whom your messages won’t be a surprise;

2. Give the customer the opportunity to unsubscribe from your newsletters. Explicitly include the keyword STOP at the end of the message;

3. Ask your clients to save your number in their contact list. Send them your business contact card with a simple add to contacts button;

4. Leave open-ended questions for the user to answer you;

Aim for at least 30 customer responses (30%) per 100 messages sent.

4. Group the audience by their geography

Always try to group contacts by their area code, WhatsApp expects a regular person to talk mostly with contacts that are within the same area of your phone number.

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Why Was Your WhatsApp Number Blocked?

Usually, the reasons can be as follows:

1 - Sending messages to users who are not in your contact list.

2 - Bulk sending of the same message to many subscribers.

3 - Complaints from clients or clients marking your messages as unwanted. When you write to a client for the first time, they can mark your messages as spam. Therefore, it is important to establish communication in such a way that the client writes to you first or is interested in communication.

4 - Creating multiple groups or channels and adding users who are not in your contact list. This action also leads to account blocking.

5 - Bulk sending of messages to users who are in a country different from where the distribution is taking place. In other words, WhatsApp does not believe that you can have so many friends from countries where you physically do not live.

6 - Violation of the rules and requirements of WhatsApp's policies. For example, it is forbidden to distribute goods or services prohibited by the policy (alcohol, weapons, medical consultations, financial pyramids, etc.) through the messenger.

In our experience, the most common reason for bans is the sending of a large number of messages, that is, spam mailing, or an attempt to send several hundred messages at once.